Real Estate Marketing Specialists

Category Archives: Staging

Tips and information on staging your Frederick Home for sale

10 Ways to Make A Room Look Larger

10 Ways to Make A Room Look Larger

How to Make a Small Room Look Larger

Most people have one: that room in the house that they wish was just a little larger. What they may not realize is that with a little work and some TLC, they could have exactly what they’re looking for. Here are 10 ways to make a room look larger, from Lowe’s designer tricks:

10 Ways to Make A Room Look Larger

1. For the illusion of a larger room, use a color scheme that is light decorating small roomsrather than bright or dark. Pastels, neutrals and white are all color possibilities. Grey is the favorite neutral of decorators today. Grey can be a great transitional color and goes well with any style of decor.

2. Use a monochromatic color scheme on the furniture, rugs and walls. Select different shades and textures of your single color. If you feel it’s too boring, you can add pops of color with pillows, vases, flowers or candles.

3. Lighting is a key element in opening up a space. Recessed pot lighting is visually appealing and is perfect for a small space. A torchiere light is great for bouncing light off of the ceiling and back down on the room. Skylights and solar tubes are natural alternatives for adding light to a room.

4. Limit the number of accessories to avoid the cluttered feeling. Hiding wires and hardware also helps reduce clutter.

5. The floor and the ceiling are the fifth and sixth walls of every room. A light-colored flooring such as light oak or a light-colored carpet will make the room appear brighter and more open. The same applies to the ceiling—use a light color or white to “open up” the space above.

6. Increase the appearance of the size of the room by adding wall mirrors.

decorating small rooms
They not only reflect images, they reflect light and color. Don’t be afraid to be a little daring! Use mirror tiles to cover an entire wall. Your room will appear to double in size.

7. Don’t place too many pieces of furniture in a small space.

A love seat may work better than a full-size sofa depending on the size and shape of the room. Add two medium-sized chairs or two small wood chairs. Place the chairs closer to the wall and then pull them into the area when additional seating is needed. Keep your furniture small in scale whenever possible.

8. Add paintings or prints to the walls. One large painting works better than a group of small paintings, with a less cluttered feel.

9. The visual balance of a room is also important. A large, brightly colored element can overwhelm a room and decrease the appearance of space.

10. A glass table, whether it is a dining, coffee or end table, will keep the appearance of an open and free space.

Republished with permission from Lowes, — 10 ways to make a room look larger

For more how-to project ideas, visit Lowe’s How-To Library at

  The Highland Group
eXp Realty
Frederick, Md 21701

Top 15 Staging Rules For Frederick Sellers

Top 15 Staging Rules For Frederick Sellers

What is the Value of Staging Your Frederick Home?

The Staging Industry has been evolving over the last 20 years, out of a series of experiences and practices.  Experienced stagers develop an intuition about staging principles, with a very subjective value to others in the real estate industry. Some real estate agents offer staging services, believing it is a very important part of marketing a home. Some believe it works well in some markets and neighborhoods, but not in others.  These top 15 staging rules are sure to help any seller present their home in the best possible 15 staging rules

The first objective and semi-scientific approach to measure the value of staging a home was a recent study from Duke University. Andrea Angott, Ph.D. , conducted a study which admittedly is a first attempt at empirically testing the theories of staging.  457 respondents rated a list of staging principles, with the reasons why the item was of importance given. Ratings were made on a 7-point scale from 1 = “Not at all important” to 7 = “Extremely important.”

The top 15 Staging Rules:

1. Remove personal items from bathrooms such as used bars of soap, razors, toothbrushes, etc.

  • Common Reasons:  Disgusting, clutter, too personal, prevents buyers from imagining the house as “theirs”.

2. Use rooms for their intended purpose (the dining room should contain dining furniture and not be used for an office).

  • Buyers can’t visualize things differently than what they see, implies there isn’t enough space, may not realize intended purpose of space.
Midcentury Living Room by Alameda Photographers Phil Bond Photography

3. Remove evidence of pets (food bowls, litter boxes, etc.)

  • Makes buyers worry about lingering odors/contaminants/allergens/damage, may even cause buyers to imagine any of the above when none exist, off-putting to people who don’t like pets.

4. Turn on every light in the house during showings.

  • Makes space look large, positive emotional reaction, indicates there is nothing to hide.
Transitional Kitchen by Atlanta Kitchen & Bath Designers Rinehart Design Group Inc.
  • Make sure everything is clean, because the light will show every dirty spot!

5. A house on the market should be furnished rather than empty.

  • Empty houses feel cold, furnished houses feel warm and welcoming, furnishings can make space seem bigger, show buyers how the room is used or how their belongings would fit in the space.

6. Remove garbage cans.

  • Smelly, unattractive, take up space, indicates there is no hidden space for it.

7. Don’t have any personal photographs (of people) displayed in the house.

  • Hard for buyers to imagine the home as “theirs”, they focus on photos rather than home, makes them feel invasive, buyers may be judgmental or biased.

8. Remove art or accessories that are especially attention-grabbing or personal.

  • Buyers evaluate and remember the art rather than the house, people can have a negative reaction to art and transfer that to the house.

9. Paint all walls neutral colors.

  • Inoffensive, appealing to the widest population, helps buyers imagine their own furniture in the room, less concerned with matching their belongings to the walls. Remember, neutral doesn’t have to mean white.

10. Remove coffee maker, toaster, etc. from kitchen counter.

  • Kitchen counters look bigger and neater, implies there is enough cabinet space, instead of too little.

11. Don’t have the back of furniture facing the entrance to a room.

  • Unwelcoming, awkward traffic pattern, interrupts “flow”, makes room feel smaller.
Frederick Md Homes for Sale
Tell A Romantic Story

12. “Tell a story” with your staging, ie. breakfast tray with coffee mugs on the bed.

  • Feels warm, makes emotional connections, causes buyers to imagine their life will be different in ideal ways if they lived there.

13. Windows should have sheer coverings or no coverings at all.

  • Sunlight is emotionally uplifting, makes space feel bigger,shows off outdoor spaces.

14. Use scented candles, plug-in air fresheners, or potpourri.

  • Warm an inviting, masks unpleasant odors. (Note: many respondents said that smells should be subtle).

15. Remove some of your clothes from the closets, thin out the linens and items from storage closets. The same goes for your kitchen cabinets. Consider it pre-packing for your move.

Traditional Closet by Kailua General Contractors MOKULUA High Performance Builder
  •  Buyers want to know that all of their belongings are going to fit. Crowded storage spaces, no matter how large, leave the impression that there isn’t enough room.


This study, although not scientific or empirical, is valuable in that it gets to the emotional and esoteric effects of each staging principle. When you see the effect on the psyche of the buyer, the value of correct staging is very persuasive. These top 15 Staging Rules For Frederick Sellers will prove to be valuable when you get your home ready for the market.

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The Highland Group
eXp Realty
Frederick, Md 21704