Real Estate Marketing Specialists

Four Reasons Your Home is NOT Selling

Four Reasons Your Home is NOT Selling

Homes Don’t Sell for A Reason

The statistics say it’s taking an average of 60 days to sell a house in Frederick County. When a house is on the market for much longer than the average time of comparable homes, there are reasons the home is not selling. Many sellers don’t realize they can hurt their chances of selling their home by doing one or any of these things:

1. Overpricing their home.  When the number of homes on the market is at an all-time high, about twice as much as a normal Frederick Market, sellers need to realize that buyers have the luxury of choice.  They will choose the best house for the least money. Normal market forces make that fact more of a reality than ever.Pricing Your home right from the start

When the inventory is low, like it has been for a while, homes that are priced right and in their best condition sell in a matter of days or weeks. When a house lingers on the market in a hot seller’s market, you can be pretty sure that the asking price is not right for the house. The home needs to be positioned correctly on the market to attract the attention of likely buyers. Remember, most buyers are trusting the advice of their buyer’s agent, who more than likely are educating them on the on the market value of each home they see.

2.  Not keeping a house in the best Condition is a sure-fire way for a seller to send a buyer down the street.  Even when competition is high in the real estate market, buyers are viewing homes in a certain price range, comparing them all as they shop. Buyers choose the house in the best condition at the best price. The only way to position the house in the market when the condition is less than other like homes is to adjust the price.

3. One of the best ways to keep your house from being sold is to keep it from being shown.  Being unavailable or making it hard to show is not a good strategy.  If a buyer’s agent has difficulty getting the OK to show your house, they will move on to the other houses on their list, and chances are, they won’t come back.  The best way to sell a home is to be very flexible on showing times and to temporarily do as much as possible to arrange your life around the goal of selling your home. And keep your cell phone in your pocket. The sooner you sell your home, the sooner your life gets back to normal.

real estate listings4. Lack of proper Marketing is another way to keep your home from selling.  By proper marketing, I mean modern internet marketing, where over 92% of buyers are looking.  Sellers need to make sure their listing agent is advertising on the many real estate websites that are on the web. Internet marketing demands professional photos, high-definition video, and a detail-rich description.

By following these tips and using an experienced local real estate agent, you will have success in selling your home in the least amount of time for the best price for your market.  Your house can be one of the homes that sell in 30 days or less, instead of the house that lingers on the market.

Contact Chris Highland for our High-Touch High-Tech Listing Plan. 

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The Highland Group
Chris & Karen Highland
eXp Realty 
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Four Reasons Your Home is NOT Selling
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Four Reasons Your Home is NOT Selling
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When a house is on the market for much longer than the average time of comparable homes, there are reasons the home is not selling. Many sellers don’t realize they can hurt their chances of selling their home by doing one or any of these things:
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The Highland Group powered by eXp Realty
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