Real Estate Marketing Specialists

Marketing Your Home for Sale

Syndication of Your Home on the Market

Over time, buyer’s use of the Internet to search for homes has increased, rising from 71% in 2001, to 80% in 2008, to a high of 90% this year. [NAR studies]. Even more importantly, the share of buyers who reported using the Internet frequently to search for a home has risen from 41% in 2003 to 84% this year.

Marketing Your Home:


As the number of buyers who use the internet to find their next home increases, the power of the web is growing. We have been able to successfully establish ourselves online so that we are able to tap into this steady stream of real estate shoppers.


It is estimated that over 60% of all real estate searches have a neighborhood element, such as “homes for sale in Baker Park, Frederick”. Because we focus on these hyper-local categories,  your listing will have a better chance of being found.

Multiple Search Platforms

Not only can we help your listing attract more attention via “organic search” in search engines like Google and Yahoo!, we will place your listing on over 60 distinct listing marketplaces where your listing can be displayed.

Not only will your listing get serious advertising on our website and on the websites of my network partners… we will also push it out all over the web, to the busiest real estate marketplaces online.

We have researched and subscribed to some of the most effective real estate technology available. This technology is just one of the important tools that allow us to present your home as effectively as possible to the market, and to have it discovered by as many potential buyers as possible.

In modern markets, having a technological edge can make a dramatic impact. The Highland Group has that edge, and we’re looking forward to using it to your advantage.