As the global web expands, so are the options available for improving website security, and hackers are also becoming more imaginative. By pushing webmasters to utilize the HTTPS protocol, which guarantees that the data transferred from your system to the website you’re surfing is protected and privately transmitted, companies like Google have been striving towards making the internet less hazardous for several years.
Have you ever observed that specific website URLs commence with HTTP, whereas others begin with HTTPS? The “secure encryption” represented by the letter “s” is solely ensured by an SSL certificate. A safe web connection is essential if your company asks users to exchange sensitive and confidential data.
If you have been wondering about the significance of an SSL certificate for your small business, you’ve come to the right place! We will show you the top 3 reasons for installing one.
1. Rank higher in the SERPs
For Google, safety comes first. Because of this, businesses that have SSL certificates appear higher on search engine result pages than those that do not. Furthermore, the more prominently you rank on the first page of SERPs—since 75% of users don’t go beyond it—the better.
As of October 2022, 81.5% of businesses use HTTP as a baseline security protocol. You run the risk of appearing lower than websites with SSL certificates if yours doesn’t. If you’re one of the leading orange county movers, for example, your website should have an SSL certificate to rank higher in the search engines.
2. Thwart the stress caused by spiteful hackers
Your data is less inclined to be compromised if you adopt an SSL certificate. Because hackers usually look for usernames, passwords, credit card numbers, and personal details, using SSL certificates is particularly beneficial if any information is on your website. In the event that your web page is hacked, the SSL certificate converts the data into an encrypted form that is extremely difficult to comprehend and scrambled.
For example, the hood cleaning companies you own must possess customer details stored on your site, which is susceptible to being hacked anytime. But you may steer clear of the hazards of an online assault with the help of an SSL certificate.
3. Boost user experience
On a yearly basis, user experience gains importance in search engine optimization. An SSL certificate will improve the user’s experience. But in what way? “keeping everyone protected on the web” is Google’s primary goal.
Therefore, if your website is not SSL-certified, you risk dropping visitors and a worse search engine rating. Visitors to your website may notice graphical indications such as the one below informing them that it is unsafe to visit, provided by Google Chrome.
For example, you provide lamborghini ceramic coating services, and your website doesn’t have an SSL certificate, which makes your site less trustworthy and will compel them to switch to your competitor’s site.
What are you thinking of? Protect your website with an SSL certificate today!
You may have noticed that our website has the SSL certificate. As Realtors®, we are well-versed in the need to protect our clients during the real estate transaction.
The real estate industry is, unfortunately, a target fro cyber crime. It is crucial for buyers and sellers to understand and choose real estate agents, lenders, and title companies carefully. The title company plays a crucial role in protection of buyers and sellers, and the safety of the entire transaction.
In the online world, safeguarding our real estate website is just as important.
In our competitive central Maryland real estate market, where visibility is key, having that extra layer of security with HTTPS isn’t just about protecting data; it’s about shining brighter in the online spotlight.
So, think of the SSL certificate as a helpful tool, boosting our credibility and making us stand out to potential clients. It’s not just a security measure; it’s a savvy move for a stronger online presence.
Don’t hesitate to reach out to us for questions about safety and any of your real estate needs.
Chris & Karen Highland
eXp Realty – 301-301-5119
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